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Bill de Blasio’s Victorious Macrotargeting

New York City’s Mayoral Primary kept politicos interested for the last several months for many reasons. The end of the Bloomberg era and the likelihood that the city would have a Democratic mayor for the first time in over a decade was one, as was the slow flame out of former front runner…

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Time to shift political ad buys to the web? Not so fast.

Technological innovations rarely come from the political scene — rather, they usually come to it after proving success in other fields. There are exceptions of course, most recently and famously shown by President Barack Obama’s two campaigns and the new techniques in voter data and modeling…

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